la vanguardia

Netflix y sus datos de audiencia

Desde sus inicios, la compañía Netflix ha sabido bien jugar sus cartas tanto en su país de origen (EEUU) como en el resto del Mundo.

Hasta ahora, han guardado siempre en secreto sus niveles de audiencia, datos muy cotizados por otros amparándose en el argumento de no haber motivos para revelarlos ya que no tienen anunciantes a los que contentar.

Esta pauta parece que está cambiando y Nielsen, empresa encargada de medir los datos de audiencia de medios tradicionales (televisión y cable) ha conseguido medir y monitorizar los datos de visionados de plataformas como Netflix, Amazon o Hulu rompiendo así el secretismo impuesto hasta ahora.

Estos datos son de gran interés para las productoras y distribuidoras que podrían empezar a pedir más dinero a estas plataformas por los contenidos de más éxito. Por su parte Netflix se defiende alegando que Nielsen solo ha conseguido medir la audiencia de las reproducciones vía smart tv u ordenadores y deja fuera las visualizaciones vía móvil y tablet por lo que aún así no es información fiable ni suficiente para sacar una audiencia real.


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1 Comentariro

  1. I was a netflix user for two years. Like most peploe I had great service at first, but eventually the rate at which I was getting movies slowed to a crawl. I was, perhaps, getting 3 movies a month. So I called them and complained. The first person I spoke to was extremely rude and defensive from the start. She demanded I provide proof that the service was actually slow. I explained I couldn’t provide proof other then the fact that I wasn’t getting movies soon enough ( I mean seriously . . . 3 a month?). She then lists all the movies I recieved and made excuses for each. By the end of this conversation I was even more pissed off then before I called. So I call again and demand to speak to a supervisor. Eventually I speak to someone else. Like Steve first they said the post office was the problem. I get first class mail all the time from my father (he sends letters the old way believe it or not). His letters travel from two states away and often I’ll get two or three letters before I ever see a new group of netflix movies. I pointed this out to them and this supervisor made some excuse about machines the post office uses being broken, that I should complain about this to the post office, and in order for netflix to look into the matter I’ll need to fill out some report and fax it to netflix. I told them I wasn’t going to do any such thing. I pay them money for a service which I don’t feel is worth the money. I’m complaining and they are asking me to fix it? The guy responds, We are looking for partners to fix this problem. I thought this whole thing was stupid, so I did nothing. The next day . . . the very next day . . . a new group of movies show up in the mail which I had been waiting 2 weeks for. I was given a month free . . . and guess how long it took for them to recieve and send the next group?It seems to me netflix is a business built on a model which can’t work considering the current economic conditions facing peploe. As long as netflix could work in the background of a person’s life, when a person isn’t paying attention to it, peploe thought the service was fine. $15 for movies through the mail? Why not. I mean even the ads on tv played up this in the background quality. Oh look netflix came in the mail! Like it’s some kind of gift you are not actually paying for. However as money got tight peploe started paying attention to the service more and look at what is happening? People who have spent years with this company are suddenly leaving. The customer service system they have in place is overwhelmed. They even offer cheap alternatives. Watching streaming video? Look if ABC can stream video without requiring me to download some program which I don’t want on my computer then way can’t netflix? Why would I want to sit in front of my computer to watch a movie anyway when I could sit in comfort in my living room? Netflix has done serious damage to themselves, or at least in my area. I don’t see many peploe using the service here anymore. A lot of peploe I meet who used the service now either buy cheap older films and/or watch on-demand video through their cable provider. Some peploe I know continue their service with netflix just to damage the disks and make everything more expensive for the company. Think about that . . . some peploe are so pissed off instead of ending the service they would rather destroy the service.